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COLE NXT was founded in 2020 by Simone Vergani, whose early insights led him to start, almost by chance, supporting emerging artists.
In less than six years, the project has evolved into a trusted partner for artists at every stage of their careers: from independent newcomers to established, signed professionals.
Each collaboration is developed through a fully personalized approach, tailored to the artist’s specific needs and goals. From the very beginning, our method was designed for remote work, an advantage that allows us to collaborate seamlessly with talent from all around the world.
What sets us apart is the NXT Formula
A proven framework designed to deliver exceptional, measurable results.
NXT Formula is the exclusive methodology we’ve developed and refined over the years, designed to deliver concrete, measurable results.
At the core of this approach lies a strong focus on strategic planning and continuous performance tracking.
This process is powered by the NXT Performance Tracker, a graphic report that allows for monthly analysis and documentation of results.
The vision behind COLE NXT
Built on passion, purpose, and years of real-world experience helping artists and brands grow.
“I didn’t build contacts. I built trust. And in my work, trust is the only currency that matters”.
Born in 2001, Simone Vergani is a marketing strategist and music industry professional with a global mindset and a sharp, forward-looking vision of communication.
From his early start in digital marketing at 13 to his experience in Texas and studies at Middlesex University London, he has built a career bridging creative industries, strategy, and authenticity.
Today, he works with artists and brands worldwide, known for his direct approach, reliability, and results that go beyond conventional marketing.
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